Wise Marketing Secrets Interview Series #188: Richard Martin Linga

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Richard Martin Linga is an SEO & PPC expert in Digital Marketing Field.

He developed his passion and career in Digital Marketing as an SEO link builder, until his knowledge was expanded and improve his skill in SEO and PPC.

Then he decided to start doing Freelance to run a full campaign of SEO and Paid Advertising.

And now as a Digital Marketing Expert, he is responsible for developing the strategy used in marketing a company’s product online.

His key knowledge areas in marketing are SEO, PPC, and SEM.

How did you start out as a marketer?

I developed my passion and career in Digital Marketing as an SEO link builder, until my knowledge was expanded and improve my skill in SEO and PPC.

Then I decided to start doing Freelance to run a full campaign of SEO and Paid Advertising.

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Looking back what is your hardest struggle when it came to delivering results?

The hardest struggle I encountered, is I handled more than 3 websites, with the same niche of a website then the competition is also high.

Then the problem is I have to target the website with the same list of keywords, which very difficult in terms of providing and creating content.

Which the content is the most effective way to get a traffic and a better result.

How did you get your first client back then, and what kind of service did you do for them?

I got my first client on Freelancing Website, which OnlineJobPH, then I offered him SEO Services that help him to increased his organic traffic, sales and leads.

If you were given the chance to build your career all over again what would you do differently so that you will achieve your dreams faster?

If I’m giving a chance to build my career, I would like to start as SEO Speaker, providing SEO tips, or sharing my knowledge with SEO.

It will bring helps to SEO beginners to know what are the best practices so that’s I like to be one of the successful Entrepreneurs in Marketing Field.

You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk us through your process.

Yes, especially for those company needs full improvement, like for example in one want to revise SEO strategy for the site.

I have to do SEO analysis for the website and It depends on how long the site has been published.

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How its SEO tactics have been done on it previously, what’s the CMS of website.

How many contents are on the site, its backlink profile, and many other SEO factors.

What recently-developed marketing strategy, technique or tool interests you the most right now?

The most SEO Marketing strategy that piqued my interest are Content Optimization and Creation.

Especially if you’re a blogger you have to create unique and quality content.

Can you tell us about a project you’re most proud of from your past work history?

Yes, I’m glad to share with you my most proud result based on my SEO success, the website “jroozreview.com” the IELTS review center in the Philippines.

Help to increase their ranking with the keyword “ietls review center” and website “maximhairresoration.com”.

The hair restoration services company based on US and my current client still progress the SEO activities.

But on short period of time like 6 months after we have seen incredible increase of organic traffic results.

What advice would you share with other Marketer’s who want to become more productive?

The process in Digital marketing is not easy, as a Digital Marketer, you must know your customer.

Check all of the information that can give an advantage through their competitor.

Provide a unique and quality content, don’t just write about product or services, you must know the long term process, and understand.

The most effective way of digital marketing for the business of the clients.






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