Pick Her Brain!
I’d like to introduce one of our members, Minuca Elena, for our next ‘Pick His/Her Brain’ session and I want to thank her for the participation.
Ms. Elena is a content creation expert using expert roundups.
I love this approach as you can potentially have followers sharing content once you place the right influencers on the content piece.
It’s also a great way to earn backlinks. If you are interested in her content creation process and insights, it’s time to pick her brain.
Here are the rules.
1) I’ll let the thread go on until she asks me to stop. Theoretically, this thread can continue until bitcoin value goes to zero.
2) Please, no snarky remarks. I will not tolerate any intentional negativity. We are here to learn from each other’s success and strategies.
3) Please do not PM her and bother her. If you have a private question, ask for her permission on this thread when appropriate.
What’s the ideal number of experts per roundup?
There are different options. I prefer roundups with 40 experts.
But it depends a lot of the niche.
How do you determine which influencers to contact? Do you have any criteria?
I check their sites DA, how many followers they have on social media, and make sure they update their blogs regularly.
I know you offer an expert roundup content service. How much time do you spend per roundup content?
Depends on the niche and on the number of experts that I need to include.
If I have done roundups before in that niche and I already have connections, then I can finish the roundup in a couple weeks.
If the niche is new for me, it can take me a month or even more time.
What was the most difficult roundup?
I finished a few days ago a roundup that was the most difficult for me but the client hasn’t published it yet.
The second most difficult roundup (that is live) is this https://www.mattressinsider.com/blog/best-mattress-for-sex/
Finding experts that write about sex, but don’t have porn content, and asking them to talk about a topic like mattresses required me a lot of work.
For this roundup, I contacted 400 sex therapists (I sent each a reminder, so there were actually over 800 emails).
70 refused, 40 sent me their answer but one answer was just a line so I choose to not include it.
Can you share your most successful roundup?
This is one of my favorite roundups http://www.successfulblogging.com/social-media-actions/
What can you do, or what would you add to a roundup to make it different and to stand out from the crowd?
You would be surprised but still, many bloggers don’t know what an expert roundup is.
The best thing is to make the roundup professionally.
Personally, I hate when I see bloggers post on social media saying that they are making a roundup and inviting everyone that has a site to join.
It’s important to select the experts well. A bunch of newbies will write a low-quality content full of grammar mistakes.
Also, it’s important to choose an interesting question that hasn’t been used before.
The way the post is formatted matters too.
Be genuine and focus on building relationships.
People feel when you want to take advantage of them.
Much easier to get favors from friends but if they feel that all you want is shares and links then they will ignore you.
The niche in which I have done the most roundups is online marketing but this is also the niche where I have the most relationships.
Any examples of commercial or B2B niches?
The experts featured in this roundup are 3D printing companies https://www.3dprintingmedia.network/3d-printing-filament/
How do we find SME’s that understand complex topics like the difference between adsorption and absorption?
I check each of their sites before reaching out to them.
If the topic is very technical, I look at the content on their sites and their credentials on their about and LinkedIn page.
For example, if the roundup is about tips for healthy living, almost any wellness blogger that has a popular site can answer that question.
But if the roundup is on a topic that requires advanced medical knowledge, then I search for doctors.
If someone sends me a bad answer, I can always email them back and show them where the answer is inaccurate or unclear and ask them to rephrase it.
If they don’t reply or don’t change the answer, then I won’t include them.
I can’t have poor quality content in my roundups. Makes me and the client look bad.
How do you reach out to those prospects for roundup? Do you use your personal email or you use an email from the site that you are writing for?
I use my personal email all the time, unless the clients insists that I use an email at his domain name.
Can you give us an example of one of the email templates that you use? Do you give a questioner for all of your prospects so they know what they need to write for you?
I don’t give them a questionnaire. The majority of roundups have only one question.
In the roundups on niches outside of digital marketing, do you create personas when pitching the questions to the experts or you use your own profile?
I never create any personas.
I email them from my personal email and sign it with my name.
I always mention where the roundup is going to be published.
Do you ever encounter resistance to the site the roundup is to be published on by the other invited experts if they perceive it as competition and giving the publishing site an unfair advantage over them?
Sometimes influencers refuse to take part to the roundup because of the site.
There are a few reasons for that: they don’t think its worth their time to be featured on that site because it has a low audience / low DA.
Because they don’t agree with certain products or things promoted on the site, or maybe they don’t like the overall aspect of the site.
As an aspiring writer myself, can you suggest me some DOs and DONTs? I really want to get more exposure and clients as the pay-rates are quite low in my part of the world.
Always over deliver.
Focus on making an excellent work.
This way a one time client will become a recurrent client.
And they will later recommend you to other people they know.
Build your brand.
Have a professional looking site (better to avoid free themes as they are ugly), optimize your site for SEO, have a “hire me” page, make a portfolio.
Build a reputation.
Don’t spam potential clients because nowadays internet marketers rarely spend their money with someone they meet in a cold email.
Can you describe how to use a roundup for a local city? Is it just the top 5, etc – and how do you charge for those companies to be listed?
I did a local roundup focused on Hong Kong, now I am working at another one for Singapore.
Roundups that feature only companies from a certain city are very difficult. It’s best to focus on your niche but internationally.
If you want experts only from your city, then make a small roundup and choose a broad topic.
It depends a lot on your site too.
If your site has authority and people are fighting to get listed then it will be easier, but if your site is relatively new or doesn’t have impressive metrics.
It will be a lot of hard work. Here the roundup I mentioned https://www.wlmedia.hk/31-hong-kong-women-entrepreneurs…/