Source: SEOSignalsLab

Pick His Brain!

I’d like to introduce one of our members, Herc Magnus, for our next ‘Pick His Brain’ session and I want to thank him for the participation.

Herc slammed into the digital marketing world after a 10-year career in rock n roll.

Since then he has dedicated himself to learning Search Engine Optimization.

While his acute level of analytical thinking lended itself extremely well into his transition as a cofounder for the popular SAAS products under the Supremacy brand name.

If you have any questions regarding schema mark-up or his take on SEO and digital marketing, please feel free to pick his brain.

Here are the rules.

1) I’ll let the thread go on until he asks me to stop. Theoretically, this thread can continue until the FaceBook stock value goes to zero.

2) Please, no snarky remarks. I will not tolerate any intentional negativity. We are here to learn from each other’s success and strategies.

3) Please do not PM him and bother him. If you have a private question, ask for his permission on this thread when appropriate.


Table of Contents

What’s been your BIGGEST step with the success of your SAS business.

Great question. And while there are SO MANY things I could say.

I think the most important one is that if you are going to build a SAAS, it should be built based on principles you personally know work.

Pay developers & designers what they are worth. Trying to save a few bucks here is the wrong place to do it.

Hire people to help as you grow. I’ve been burnt out trying to do things on my own for far too long!

How do you separate the wheat from the chaff, even with well paid devs/designers?

Couple ways.

#1. Start with small projects.

Don’t hire a designer to build your entire SAAS out of the gate.

Test them on really small, but highly details projects and see how they do.

Are they timely?

Are they keeping you informed?

Is their work quality?

Do they have attention do detail?

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Are they “Thinking ahead” and being creative with your projects?

Do they have to be hand held?

If they do a good job, move to another task and see how they do.

Developers typically are always decent out of the gate.

But over the long term is where problems start to arise.

So doing multiple smaller tests is a good way to see how they perform long run.

If they have enough successful small tests, you can move them into a larger project or hire them full time.

#2. Get A Consultant.

If you have someone on your team that’s already good, you can use them to consult to you on the quality of work your new hire is doing.

If you don’t have someone on your team, you’ll have to ask your network for a referral and just hire them to consult on your project.

This is a bit more expensive, and may seem like an unnecessary step, but it could end up saving you more than you spend.

How much do you invest in these small projects before a hire? How much does the typical hire cost you before they even start the main project?

$100 – $200 to start.

It can be them building a small feature of your SAAS, or it can be a related job.

Just get them to do something.

I’ve spent $1000’s on coders doing piece work before hiring them full time.

To get to full time really means they are knocking shit out of the park every time.

What types of Schema do you find absolutely essential for local businesses? E-comm?

So when I build Schema, I always work in a MOST SPECIFIC to LEAST SPECIFIC manner.

What are your feelings about image, video, and article schema? Is there such a thing as too much?

Images are typically contained within most schema’s where you provide a link to the logo or image so that’s typically taken care of.

Video Schema I would use when you have embedded a video into your page/post.

Article schema I would use when your page/post contains an article that you have either authored yourself, or are aggregating from someone else.

If someone else is the author, make sure to cite them in your marketing up using Author.

blogPost is a great schema to use when you are just writing normal blog posts on your site.

As far is “how much is too much”, only mark up the things that are relevant on your pages and you should always be fine.

This typically will be less than 3 items per page anyways.

What R&R strategies guide?

You can get free access to my Rank & Rent guide from our free training portal for all our courses.

And software from here: you can also get access to Saravanan Ganesh free Rank & Rent guide from this URL.

He has a lot of great info in there about Maps rankings which I didn’t cover in mine.

Both are great.

Are you using service area schema on local sites or is the Local Business schema with geo coordinates enough?

“areaServed” & “serviceArea” are both great schema’s to use when your business services certain areas outside of it’s office.

So there are businesses such as a grocery store, where customers will always come to the place of business to do business.

But something like an outbound service company (Plumber, Home Repair etc.) where you have to visit a customer is where those types of Schema’s become extremely useful.

GeoCoordinates are always useful in any local business to pinpoint exactly where the business resides.

How importance is the geo tagging the images? How much do you weight it? On the scale of 1-10. I saw that project supremacy does images geo tagging inside the plugin.

I don’t have any actual data to prove HOW effective geo tagging images is when it comes to rankings.

However, it’s extremely easy to do so if there’s any chance that it helps, why not do it is my feelings.

What software do you use to geotag?

Project Supremacy v3

What is the best way to do Schema Markup for each Category pages?

I don’t actually put schema mark up on category pages.

Schema should be used responsibly and with purpose to clarify what a pages content is about.

Building schema just to have it doesn’t really serve any purpose.

Category pages really are just a listing of all posts within itself, so it’s not necessary.

If I HAD to put Schema on a category page, it would be a BreadcrumbList schema to link to all the posts within the cateogory.

How do you add schema under specific categorized page like, I have a blog about everything and how do I implement this (Category/recipes/A-very-good-recipe) sections schema tag while my other pages (category/ebooks/postname and so on)under others categories. How do I implement for every specific niche.

To do it manually, this requires a more advanced level understanding of WordPress (assuming that’s what you are using).

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But I would generate the schema code, than you’d have to look at your wordpress core php files to insert the schema into the header for category type pages.

If you want software to do it here is your answer.

What is your fav WordPress plugin to use for this? What about reviews? Review plugin plus schema code generation?

I know my answer is 100% biased.

But I use the software that myself and my partner Todd Spears built called Project Supremacy v3 to build and inject schema to my sites as well as handle review collection and displays.

For rank and rent, what is your biggest take and which part do you prioritize? Is better to do ultra local like city and neighborhoods or cities within a State?

What do you mean by “biggest take”?

As far as what to target that depends on your end goal.

Building a Local Site that targets many states and cities takes a lot of time and work.

However, if you get it done you have an extremely valuable asset on your hands.

However, to just focus on a single city and it’s neighborhoods is relatively easy and can be turned around for a quick profit.

When doing local site builds (neighbourhood/cities), how you set up schemas for a service page?

Service Schema would be a great one to use here to define a single service that your company offers.

If your company offers multiple types of services, than you can also include hasOfferCatalog schema to define all types of services.

Would it be wise to set up a service schema for each individual service page?

Yes if each of the services pages details a different service absolutely.

However as mentioned above, if you have one service page that outlines all the services offered.

You’d want to use hasOfferCatalog schema to define all types of services.

How do you guys display them on a client’s site to be added into schema, do you try to put as many as you can on the homepage.

Do you have a dedicated reviews page, or do you use some kind of plugin to aggregate reviews from external sources?

As I’m preparing your detailed answer, would you point me to a home page that shows stars in Google SERPS because as far as I’ve experience.

You cannot get Google to display stars on a home page of a site.

That’s news to me.

Here is your more detailed answer on how I handle reviews sitewide, per page and from external sources;

Is it Schema Usage a seo ranking factor? or it Becomes a seo ranking factor when there is a Higher CTR? (obviously higher CTR means website already ranks for those keywords)

Adding schema along as a ranking factor is not what it used to be.

Back in 2016 just adding a LocalBusiness markup would boost your sites immediately and massively.

It’s not quite as good anymore but being that Google is spending so much time and resources into supporting it, yes it’s still a ranking factor.

And you nailed it with CTR. Getting stars or rich results increases CTR.

CTR increases rankings.

How’s your Adsense sites going still smashing googles wallet?

No they fell off and I never tried to keep them updated since I got so busy with building software.

Tell me about the infrastructure you have behind you please. Also, how do you find software you guys want to bring in and clean up so it meets your expectations?

Todd Spears and I are the co-founders of Supremacy products.

We have 5 software products together.

I am kind of a jack of all trades so I do quite a few things, training, videos, website management and content, etc.

Todd is my partner and he handles server side tech stuff and since he knows almost everyone in the industry he’s on top of handling strategic partnerships.

We have a coding team of 3 full time developers and 2 full time support staff.

Would love to add a full time design and content team to this as well.

We have 2 software partnerships in our company.

One of them we are the marketing with a developer partner on on the software.

The other we are actually on the software development, and a lot of the marketing, but our partner is more on the training side.

We don’t actually go looking for software products to work with, or bring into the brand.

They usually fall in our lap and we decide if it fits with our company.

Typically the partnerships we take on we see a huge opportunity to bring something relevant and new to our customers and it seems like it will be a WIN

WIN between us and the partner.

We look to our partners to bring as much to the table as we do and usually that they have a history of some success with previous versions of their software and a provable result with their product.

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In our last partnership with Dino Gomez we actually saw what he was teaching and Todd had the idea to develop a software for his customers without actually telling him we were doing it.

Once the software was done, we approached him and he loved it.

What do you think of speakable schema and Q&A schema for a large-scale site based on PAA questions? Worth implementing ahead of the curve?

I haven’t toyed with speakable Schema, but Q&A schema is super cool cause you can get into right snippets with it!

I always think trying to stay ahead of the curve is massively beneficial.

When we released PSv2, schema was relatively new and the people who were implementing it were kicking serious ass.

Any tips for implementation of Q&A schema? Also, forgive me, what’s PSv2? Tried googling it, but getting mixed results.

Here’s a video for you that might help you speed up the process of building out 600 article schema’s and implementing them quickly.

Not an easy job no matter how you look at it, but tools will always help it go quicker. below is a link to get Project Supremacy v3 for free.

The free account will allow you manage 50 Word Press sites forever (a lot like Manage WP) and includes a 14 day free trial of all other features including the Schema Builder.

This is also Steven affiliate link so that he makes a few bucks if you decide to upgrade.

Steven has also asked me to provide the group with a nice discount.

So you can use coupon code “KANGLAB” to save 50% off your first month on monthly packages or 10% if you decide to purchase an annual subscription.

If you were to advise a person just getting into IM, what would you advise them to get into? R&R? Affiliate? Whitelabel Services? Local Client SEO? Where do you see great opportunity?

After everything I’ve been through, affiliate, adsense, ppc/adwords, SEO Agency, Rank & Rent and now software developer.

I truly believe the best place to start in the SEO space, is in Rank & Rent.

Rank & Rent is one of the easiest types of SEO there is.

Typically Local SEO is just easier as there’s not as much competition for a Home Reno Company in Edmonton as there is for a Juice Blender Review nationally.

It’s also low to no risk when compared to an SEO Agency, because once you sign a client, they expect results NOW and you have to get them.

So you better no your shit, or expect a lot of friction from your clients.

With Rank & Rent, since you own the property and no is paying you anything to rank it, the pressure is off.

But once it’s doing well with rankings and traffic, it becomes very valuable which leads to next point.

Rank & Rent a relatively high profit potential. Because it’s easy, you’ll be able to start ranking a lot of sites once you learn the basics.

Then once you learn the basics of how to rent them (PPC, One Time Rental, Flip), you’ll get better and more confident at closing deals.

They are also easier to sell than SEO contracts since all the results are already there. It’s ranking, it’s got traffic, it’s got phone calls etc.

Rank & Rent is also easily scaleable, because if you find a niche that works good in one city.

It’s quite easy to just copy and paste to the next city and the next. So building horizontal is easy.

There’s just too many positives against the negatives for me.

Anyways that wants to learn SEO I always start with my Rank & Rent guide.

If I had to chart it all, it would look something like this:

Pick His Brain! with Herc Magnus 1

If you have a medical centre website with 7 different services then do you build schema per each page or the entire website?

ALWAYS going to be per page.

I build schema based on the structure of my pages, not pages based on the structure of my schema.

That might sound a bit confusing but think about it.

What comes first? The website or the schema?

So if you have 7 pages for each service, do a different service schema for each page.

If you have one page listing 7 services, than do the service Schema combined with an hasOfferCatalog.

What page should you add local business schema to? Just the contact page? What schema should you add to the homepage? Organization schema?

Contact page doesn’t really need any schema at all.

Each page needs the schema that’s relevant to the topical content of the page.