Source: SEOSignalsLab

Pick His Brain!

I’d like to introduce one of our members, Bruce Weaver, for our next ‘Pick His Brain’ session and I want to thank him for the participation.

Although Bruce is only 15 years old, he has already scaled his agency business to $5000+ in recurring revenue in just 2 months.

I am super impressed with his passion and drive.

He has proved that age is not a factor when it comes to how quickly you can grow as a marketer.

Please welcome Bruce and feel free to pick his brain.

Here are the rules.

1) I’ll let the thread go on until he asks me to stop. Theoretically, this thread can continue until the FaceBook stock value goes to zero.

2) Please, no snarky remarks. I will not tolerate any intentional negativity. We are here to learn from each other’s success and strategies.

3) Please do not PM him and bother him. If you have a private question, ask for his permission on this thread when appropriate.


Table of Contents

What got you into client work?

I actually got into client work when I purchased a program by Alex Becker in February of this year.

But it wasn’t until about two months ago that I started my Digital Marketing agency when I purchased Sam Oven’s consulting accelerator program.

Whats your honest take on Sam’s program? Did it help you?

Honestly, I have mixed feelings about the program.

I think the most valuable part of it was the mindset training, but I didnt get a single client, or make a single sale using his strategies.

Overall though, it definitely motivated me to get shit done, because if I didn’t my bank account would be canceled.

What is the biggest money purchase you have purchased?

My largest retainer (currently) is $2000/month recurring and had an additional $1000 setup fee on the front end.

So I guess that would be $3000 total as my biggest one time payment.

Thanks for the question!

Were there any courses you’ve taken that you feel were pivotal to your learning?

I’ve taken lots of programs, and actually I would say that Sam Oven’s program.

Consulting Accelerator would be the one which really took me from an unfocused kid to a (semi) successful consultant.

Thanks for the question!

Did you have any “funding” to start your business, or did you “bootstrap” it?

Actually, I had almost no money.

I bought Sam’s program for $3000 over 5 months because I didn’t have enough in my account to pay for the any more than the first $600 payment.

Normally the course goes for $2000, and I only had around $1000 in my account.

I had to force myself to work my ass off and get results otherwise I would go overdraft, haha!

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Do you have any teachers you dislike in junior high, and just think to yourself… “i make more than you”

Haha! I’m sure I’ve thought it once or twice.

But at the same time I’m still new to this entire thing, and I don’t want to get too cocky too early.

But yeah, I probably have thought that once or twice.

Ironically I thought things like that more often before I actually made that much money…

I would tell myself “I’m gonna be filthy rich at some point and you’re talking to me like this?!?”

Even though I was nowhere near haha, Im still not anywhere near filthy rich, but $5000 goes a lot further when you’re still living with your parents.

On the other hand, though, I do plan to get my first house when I turn 16 (small house) and rent it out with one or two roommates to help with the mortgage.

Thanks for the question!

Do you feel like you have found your calling early in life, or do you think your still searching for what you’d like to do in life?

My parents try to convince me that I haven’t found what I truly want to do.

But I think thats because they both want me to go to college and adamantly believe that the internet is unsustainable and that if I have a business online, it will fail and I’ll have nothing.

I know that they aren’t right, but they are just trying to do the best for me.

All that being said tho, I definitely love what I’m doing.

Not so much the agency part, but the entire entrepreneurial journey is what I enjoy so much.

It’s like a video game, but in real life.

How would you differentiate yourself from other shady seo’s in the market. For example your X service is of $1000 then your client get the quote of $300 from any other agency. How would you handle this situation.

I’ve never had that problem because when I prospect, outreach, and sell to my clients

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I always work them up a series of smaller purchases and value so that by the end (the final retainer sale).

I’ve built up enough rapport to where they will work with me no matter my price as long as it isn’t outrageous.

What are your core strategies to attract new client? And what are the aspect you take care while pitching any client. Like the services you provide and what value they get in return.

So I have a very consistent system for acquiring clients through cold email, and I actually made an in depth YouTube series about it.

I just published the most recent video, which goes through the actually email outreach method.

The previous two videos in the series cover the prerequisites to the actually outreach, and that’s my lead generation strategy, and my 30 second prospecting strategy.

I accredit my success mostly to my client acquisition and follow up systems, and I showed step by step how I do each on YouTube.

Here’s a link to Part 3 >

In the description there’s the links to the previous two videos in the series.

And for your second question, I position myself as the bridge to the gap between their current and desired situations.

I do that through SEO and digital marketing.

Most of my retainers are for just SEO, but I also do Facebook ads and web design when I see the opportunity.

Now that I think about it, this would make a good video. Look out for a video about this exact topic!