Wise Marketing Secrets Interview Series #144: Mads Singers

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Mads has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, and more than 7 years of experience coaching and consulting online entrepreneurs.

He has also spoken at many larger events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training & the Survive and Thrive Ecommerce Summit.

Mads currently owning and running 3 companies, and managing more than 100 people, he doesn’t just talk the talk, he walks the walk.

As well as being a management expert, Mads is also an expert on growing and scaling an online business, and he is one of the industry experts in the DISC methodology, which is a cornerstone in his management philosophy and he shares his knowledge through the Effective Management Mastery course & community.

How did you start out as a marketer?

I first started doing some affiliate marketing through SEO in 2006, while I had a corporate job.

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In 2012 I started my own Management Coaching business and have since started an outsourcing company in Philippines and a Media Publishing business focus specifically on building affiliate websites.

Looking back what is your hardest struggle when it came to delivering results?

Focus – I think for all entrepreneurs there’s some many interesting things out there, but success only comes from focus.

How did you get your first client back then, and what kind of service did you do for them?

My first coaching client I found through a networking even, initially I charged very little, but over time have increased my rates significantly.

What do you find most rewarding about what you do?

Building teams and business is super fun and the ability to build jobs and exciting opportunities for others is fantastic and the most rewarding part of it for me.

We have a lot of readers who are bent on becoming freelancers, aside from freelancing how else can someone earn online, and what is your advise?

If I had to start over, I would get my hands on either the Authority Hacker or Affiliate Lab Course, these are both focused on building an audience through SEO, that can be monetized in various ways.

If you were given the chance to build your career all over again what would you do differently so that you will achieve your dreams faster?

More focus and as above – Plenty of good “blueprints” about what to do, the secret is taking focused action.

Most people stop to early and keep doubting themselves.

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How is your typical work day structured?

Usually go to the gym first thing in the morning, then eat breakfast.

This sets me up for success. I generally plan 3 works sprints each day of 60-90 minutes each that are dedicated to particular tasks based on whats currently my key priority.

Outside that I then follow up on communication (email, chat’s etc) and have meetings with clients, my team or podcasting etc.

Can you tell us about a time where you had to put in significant effort up front and then wait a long time for success?

Building any business is really about this – it generally takes 3 years or around 1000 days for a first business to be successful – most people think its quick or easy to build a solid business, but it’s NOT!

What recently-developed marketing strategy, technique or tool interests you the most right now?

AI is super interesting in general, not sure there’s a particular tool at this point in time, but it will be a huge game changer sooner or later.

What do you do to stay up to date with new marketing techniques?

Be in the right circles of people – Networking is key to success in any business

Can you tell us about a project you’re most proud of from your past work history?

Generally building my management coaching business, where I’ve help 100’s of business owners grow and scale their business through better management skills and understanding

Which one book/blog post would you recommend every Marketer should read?

“First Break All The Rules” – Just because I love management and if you want to be successful in building a business this book is fantastic.

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What advice would you share with other Marketer’s who want to become more productive?

I’ve got a full productivity course, but the main secret is to understand your priorities and what really makes a difference. A super book in this regard is called “The One Thing”

If there’s one Marketing Guru you’d recommend who and why?

I’m not much into guru’s, I tent to find people who are walking the walk, some of my favorites are Matt Diggity, Gaël Breton, James Dooley, Craig Campbell – An up and coming start that’s super interesting to follow as well is Umer Qureshi over at guideblogging.com


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