Wise Marketing Secrets Interview Series #149: Johnny Baskin

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A Toronto SEO Expert, entrepreneur, hack-a-thon winner and avid reader of books, blogs, and forums, Johnny is the quintessential, self-taught online marketing expert.

His experience has led him to work directly with hundreds of organizations ranging from small businesses to North America’s leading companies, helping them grow their brand online, gain more customers and stay on top of trends.

Johnny leads and coaches a team of online marketing experts at Nomadic Advertising who collectively provide insightful guidance and support to clients.

Johnny operates with the philosophy of building partnerships between staff and the individual needs of clients.

Johnny’s team is known for their hard work ethic, always willing to go the extra mile and treating each client as an extension of their own business.

How did you start out as a marketer?

I first got started in digital marketing when I was searching for ways to promote my own websites that I had made.

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Eventually this led me to working with other businesses looking to answer that same question for themselves.

My interest in both technology and business made digital marketing a perfect fit.

Looking back what is your hardest struggle when it came to delivering results?

The hardest struggle with delivering results is making sure that the expectations are set right from the start.

I have always worked hard to make sure that we deliver on what we promised but when there is miscommunication about what was promised it can lead to disappointment.

As I have gained more experience and worked with more businesses this becomes less and less of a challenge.

How did you get your first client back then, and what kind of service did you do for them?

When I was first starting out I tried every method possible for gaining clients for web design and SEO.

I had the most success leveraging online platforms such as craigslist.

As I worked with more clients eventually word of mouth became a great source for leads.

Now alongside those strategies we employ paid ads, lead magnets and other techniques to gain clients and exposure.

What do you find most rewarding about what you do?

The most rewarding thing is helping other businesses do what they do best.

Most business owners don’t have the technical skills to do everything our team does but they are amazing at the other aspects of their business.

I’m proud we can help to free business owners time up and let them do what they do best.

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We have a lot of readers who are bent on becoming freelancers, aside from freelancing how else can someone earn online, and what is your advise?

There are so many ways of earning online that the opportunity is really endless.

It’s important to find something that fits your current situation and lifestyle.

The great thing about freelancing is that you can get paid quickly and the money is guaranteed as long as you can find and complete the job.

Once you have a few good clients the work can be relatively stable.

The problem with freelancing is you are essentially trading your time for money.

If you are okay with this then freelancing can be a great option but if you are looking for financial freedom it will be hard to achieve.

The richest companies in the world are all making their money online, look at what they are doing.

Which one book/blog post would you recommend every Marketer should read?

I was always a big fan of viperchill (Glen Allsopp) and would recommend his blog.

What advice would you share with other Marketer’s who want to become more productive?

Focus on the day to day tasks, working consistently everyday is the key to productivity.


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