Wise Marketing Secrets Interview Series #170: Andrea Palten

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Andrea Palten (andreapalten.com) helps coaches and consultants build a deep connection with their ideal clients through heart-centered marketing and powerful list building so they can get the income they deserve!

After 20 years in corporate America as a marketing executive, lead generation expert, and 3-time business owner, she’s learned what it takes to grow businesses.

Now she’s dedicated to helping others make an IMPACT for their clients and on their businesses!

How did you get your first client back then, and what kind of service did you do for them?

When I started my marketing coaching company, I had already worked in marketing for 18 years so I was known for growing companies.

My first clients came from former co-workers who were now looking at starting their own businesses and they wanted marketing advice.

What do you find most rewarding about what you do?

I love helping coaches, consultants, and online entrepreneurs grow their businesses through marketing tactics that work!

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We have a lot of readers who are bent on becoming freelancers, aside from freelancing, how else can someone earn online, and what is your advise?

There are so very many different ways. I provide courses and a membership to teach entrepreneurs how to do marketing.

Doing these online programs are a great way to get groups of people in instead of 1:1 coaching.

How is your typical work day structured?

Since I’m the CEO and a solopreneur, my schedule is completely different every day. I work when I want to, I play when I want to.

What recently-developed marketing strategy, technique or tool interests you the most right now?

I’m hugely into lead generation and that’s why I teach this as well. I believe that the bigger your list, the bigger your income!

What do you do to stay up to date with new marketing techniques?

Since I teach marketing, I follow many gurus, educators and speakers. I listen to podcasts daily.

Which one book/blog post would you recommend every Marketer should read?

Storybrand by Donald Miller


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